Description

Introduction into the Power of Subconsciousness

You will understand that

• people act generally in 95% of all times irrationally AND unconsciously. A rational acting homo economicus is a non-existent theoretical model.
• people have different unconscious preferences in advertisements and products. One communication style in marketing and sales doesn`t work effectively. You need to understand how to handle various psychological types.

Having an understanding of the power of the subconsciousness and the various psychological types, will help you to

• set up the “right” marketing message & design for specific psychological types that creates impact.
• talk directly to people`s unconsciousness so that they build trust and actually buy in the end.
• develop the “right” product for specific psychological types based on their unconscious sensory preferences.