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Email Marketing: Your Secret Weapon in Building a Powerful Sales Machine

by Michel Bevilacqua | Jun 6, 2023 | Nicht kategorisiert

    Email Marketing: Your Secret Weapon in Building a Powerful Sales Machine When discussing marketing tools, many businesses might overlook one that’s been in their arsenal all along. Email. Yes, email! This humble communication platform is a...

Demystifying the Layers of Successful Customer Segmentation: Your Passport to Greater Business Impact

by Christina Hoffmann | May 30, 2023 | Nicht kategorisiert

Demystifying the Layers of Successful Customer Segmentation: Your Passport to Greater Business Impact Enter the world of customer segmentation, where understanding your audience becomes your secret superpower, and personalization, your loyal sidekick. Let’s...

Online shopping – user`s needs are still not met. Virtual shopping assistant provides personalized service.

by Christina Hoffmann | Jan 3, 2023 | Nicht kategorisiert

The idea of an “online assistant” is generally not new. However, there is a lack of good practical implementation in E-Commerce. Startups and corporates are currently working on different parts of the user journey with multiple emerging technologies to improve...

Classical Persona segmentation is useless for operational Marketing

by Christina Hoffmann | Jan 3, 2023 | Nicht kategorisiert

Segmentation methods need to change to achieve efficient Marketing Communication In the past few months we have observed lots of posts on LinkedIn about the persona comparison of Prince Charles and Ozzy Osbourne as seen above. Here at BrandMind, it is this comparison...

Innovation in Brand and Marketing Communication.

by Christina Hoffmann | Jun 22, 2021 | Nicht kategorisiert

Innovation in Brand and Marketing Communication. Why classic approaches are no longer sufficient. The current fast technological development in Marketing concentrates only on Software that allows Marketing to be more efficient in delivering more campaigns at the same...

User Experience 5.0 on E-Commerce Platforms

by Christina Hoffmann | May 18, 2021 | Nicht kategorisiert

Psychometric Recommendations combined with User Entertainment The current AI-market for Retail and E-Commerce platforms is all about search optimization and recommender systems, such as Amazon’s famous “People who bought X also bought Y.” The algorithms used to power...
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Recent Posts

  • Email Marketing: Your Secret Weapon in Building a Powerful Sales Machine
  • Demystifying the Layers of Successful Customer Segmentation: Your Passport to Greater Business Impact
  • Online shopping – user`s needs are still not met. Virtual shopping assistant provides personalized service.
  • Classical Persona segmentation is useless for operational Marketing
  • Innovation in Brand and Marketing Communication.

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