Description

Implementation Psychological Marketing Guideline to trigger subconsciousness in Marketing

You`ll learn:

• What it takes to develop & implement successfully Step 1, 2, 3, 4, 5, 8 (except Sales and Product) => Storytelling, Psychological Brand Positioning, Psychological Brand Communication, Customer Profiling, Psychological Customer / User Communication and Nudging (Behavioral Science)
• Brand New Insights from practice and empirical research for which Cororate Companies pay minimum 150`000 CHF for the implementation.
• Deeper Introduction into all psychological types of the ASPECTS® Model
• Which Forms, Tastes, Material, Products, Smells etc. each and every personality type loves as a concrete guideline for marketing design and many more
• Concrete examples of Social Media Posts and Newsletters
• How to optimize processes, product framing and communication in general through behavioural economics