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Online shopping – user`s needs are still not met. Virtual shopping assistant provides personalized service.
The idea of an “online assistant” is generally not new. However, there is a lack of good practical implementation in E-Commerce. Startups and corporates are currently working on different parts of the user journey with multiple emerging technologies to improve...
Classical Persona segmentation is useless for operational Marketing
Segmentation methods need to change to achieve efficient Marketing Communication In the past few months we have observed lots of posts on LinkedIn about the persona comparison of Prince Charles and Ozzy Osbourne as seen above. Here at BrandMind, it is this comparison...
Innovation in Brand and Marketing Communication.
Innovation in Brand and Marketing Communication. Why classic approaches are no longer sufficient. The current fast technological development in Marketing concentrates only on Software that allows Marketing to be more efficient in delivering more campaigns at the same...
User Experience 5.0 on E-Commerce Platforms
Psychometric Recommendations combined with User Entertainment The current AI-market for Retail and E-Commerce platforms is all about search optimization and recommender systems, such as Amazon’s famous “People who bought X also bought Y.” The algorithms used to power...
Do you really know your audience?
Mastering segmentation by understanding your target customers Your customers are everywhere, with the rapid development of e-commerce, web applications and social media, reaching your audience is becoming more and more difficult. Effective marketing needs...
Defining The Future of Digital Multisensory Marketing
Can you wake the emotions of your customers in the online environment? In the current online environment, visual sensory is mostly used to engage with customers' emotions, however, new technologies are being introduced to create a more alluring online experience. As...
