by Christina Hoffmann | May 30, 2023 | Nicht kategorisiert
Demystifying the Layers of Successful Customer Segmentation: Your Passport to Greater Business Impact Enter the world of customer segmentation, where understanding your audience becomes your secret superpower, and personalization, your loyal sidekick. Let’s...
by Christina Hoffmann | Jan 3, 2023 | Nicht kategorisiert
The idea of an “online assistant” is generally not new. However, there is a lack of good practical implementation in E-Commerce. Startups and corporates are currently working on different parts of the user journey with multiple emerging technologies to improve...
by Christina Hoffmann | Jan 3, 2023 | Nicht kategorisiert
Segmentation methods need to change to achieve efficient Marketing Communication In the past few months we have observed lots of posts on LinkedIn about the persona comparison of Prince Charles and Ozzy Osbourne as seen above. Here at BrandMind, it is this comparison...
by Christina Hoffmann | Jun 22, 2021 | Nicht kategorisiert
Innovation in Brand and Marketing Communication. Why classic approaches are no longer sufficient. The current fast technological development in Marketing concentrates only on Software that allows Marketing to be more efficient in delivering more campaigns at the same...
by Christina Hoffmann | May 18, 2021 | Nicht kategorisiert
Psychometric Recommendations combined with User Entertainment The current AI-market for Retail and E-Commerce platforms is all about search optimization and recommender systems, such as Amazon’s famous “People who bought X also bought Y.” The algorithms used to power...
