Brandmind
  • Home
  • Services
  • Team
  • Blog
  • Contact
  • Deutsch
Select Page

Online shopping – user`s needs are still not met. Virtual shopping assistant provides personalized service.

by Christina Hoffmann | Jan 3, 2023 | Nicht kategorisiert

The idea of an “online assistant” is generally not new. However, there is a lack of good practical implementation in E-Commerce. Startups and corporates are currently working on different parts of the user journey with multiple emerging technologies to improve...

Classical Persona segmentation is useless for operational Marketing

by Christina Hoffmann | Jan 3, 2023 | Nicht kategorisiert

Segmentation methods need to change to achieve efficient Marketing Communication In the past few months we have observed lots of posts on LinkedIn about the persona comparison of Prince Charles and Ozzy Osbourne as seen above. Here at BrandMind, it is this comparison...

Recent Posts

  • Online shopping – user`s needs are still not met. Virtual shopping assistant provides personalized service.
  • Classical Persona segmentation is useless for operational Marketing
  • Innovation in Brand and Marketing Communication.
  • User Experience 5.0 on E-Commerce Platforms
  • Do you really know your audience?

Archives

  • January 2023
  • June 2021
  • May 2021
  • June 2019
  • April 2019

Categories

  • Nicht kategorisiert

Terms and Conditions

  • Follow
  • Follow