by Christina Hoffmann | Jan 3, 2023 | Nicht kategorisiert
The idea of an “online assistant” is generally not new. However, there is a lack of good practical implementation in E-Commerce. Startups and corporates are currently working on different parts of the user journey with multiple emerging technologies to improve...
by Christina Hoffmann | Jan 3, 2023 | Nicht kategorisiert
Segmentation methods need to change to achieve efficient Marketing Communication In the past few months we have observed lots of posts on LinkedIn about the persona comparison of Prince Charles and Ozzy Osbourne as seen above. Here at BrandMind, it is this comparison...
by Christina Hoffmann | Jun 22, 2021 | Nicht kategorisiert
Innovation in Brand and Marketing Communication. Why classic approaches are no longer sufficient. The current fast technological development in Marketing concentrates only on Software that allows Marketing to be more efficient in delivering more campaigns at the same...
by Christina Hoffmann | May 18, 2021 | Nicht kategorisiert
Psychometric Recommendations combined with User Entertainment The current AI-market for Retail and E-Commerce platforms is all about search optimization and recommender systems, such as Amazon’s famous “People who bought X also bought Y.” The algorithms used to power...
by Christina Hoffmann | Jun 18, 2019 | Nicht kategorisiert
Mastering segmentation by understanding your target customers Your customers are everywhere, with the rapid development of e-commerce, web applications and social media, reaching your audience is becoming more and more difficult. Effective marketing needs...
