Founder and CEO BRANDMIND
Christina Hoffmann has a lot of experience in the field of marketing.
Before founding Brandmind, Christina was Head of Marketing in a Corporate Company at localsearch (Swisscom Directories AG) for about 4 years. Prior to this, she held various management and specialist positions in the marketing environment at Zurich Insurance for anothe 4 years.
With a strong marketing background and further training in positive psychology, she has already been able to test the basics of applied neuromarketing in practice several times.
This ultimately led her to the decision to found Brandmind and to become the first consultancy and agency to specialise in applied neuromarketing in brand management and digital marketing.
Diplom-Kauffrau & Executive MBA
CAS Positive Psychology,
Lecturer at HWZ and ZhaW
Research Partner ZhaW Zurich University of Applied Sciences
The Institute for Marketing Management of the ZhAW in Winterthur supports Brandmind with its scientific research both in the concrete development of customer projects and as a research partner for the development of a novel and unique tool that can clearly measure neuro-based implementations.
Digital Agency Partner BlueGlass
BlueGlass is a leading digital marketing agency and Google Preferred Partner. BlueGlass supports Brandmind in the implementation of digital marketing activities.
Brandmind develops the specifications for all digital awareness measures and acts as consultant and project manager in most cases. Blueglass implements or optimizes the following activities in consultation and under the direction of Brandmind:
Optimisation of SEO / SEA, digital marketing campaigns, social media marketing and content marketing.